Butterfield Trail Village Privacy Policy

Effective Date: May 11, 2026

Butterfield Trail Village, Inc. (“Butterfield,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard the personal information you provide when you visit our website or submit a request for information about our senior living community.

By using our website or submitting a contact or inquiry form, you acknowledge that you have read and agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you submit an inquiry or request for information. This may include:

First and last name
Phone number
Email address
Mailing or home address
Your request to receive information about specific independent senior living unit floor plans and pricing, and/or scheduling an appointment and site tour with a Butterfield sales counselor
Any additional information you choose to include in your message or inquiry

We do not collect sensitive personal information such as financial data, health records, or government-issued identification numbers through our website contact forms.

2. How We Use Your Information

We use the personal information you provide for the following purposes:

To respond to your inquiry or request for information about our senior living community
To provide you with information about our services, availability, pricing, and community offerings
To schedule tours or consultations at your request
To send follow-up communications related to your inquiry
To send text messages and/or email communications if you have opted in to receive them
To improve our website and communications based on your feedback and interactions

3. SMS & Text Message Communications

If you opt in to receive text messages from Butterfield, your mobile number and related information will be used solely to communicate with you about senior living options, scheduling, and related services.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. For assistance, reply HELP or contact us directly.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers: We may share your information with trusted third-party vendors who assist us in operating our website or conducting our business (such as email or CRM platforms), provided those parties agree to keep your information confidential and use it only to perform services on our behalf.
Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Butterfield, our residents, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Cookies and Website Analytics

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze how visitors use our site. Cookies are small data files placed on your device that help us remember your preferences and improve our website.

You may configure your browser to refuse cookies or alert you when cookies are being sent. Please note that some portions of our website may not function properly if cookies are disabled.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. If you would like us to delete your information, please contact us using the information provided in Section 9 below.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can take appropriate action.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Opt out of marketing or SMS communications at any time

To exercise any of these rights, please contact us using the information in Section 10 below.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Butterfield Trail Village, Inc.
1923 E. Joyce Blvd.
Fayetteville, AR 72701
Phone: (479) 442-7220
Email: marketing@btvillage.org
Website: https://butterfieldtrailvillage.org/

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will revise the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website following any changes constitutes your acceptance of the revised Privacy Policy.